Keystone Hornet Division Continues Momentum in 2010 Following Double Digit Market Share Gain in 2009
(Goshen, Indiana) Keystone RV Company’s Hornet division posted additional market share gains in January 2010 following on the heels of a strong 2009. According to Statistical Surveys, Inc. of Grand Rapids, Michigan, Hornet division retail market share grew 38% in January 2010 following 2009 market share growth of 12.2%. Hornet is now positioned as a top ten national retailing travel trailer, a first for this Keystone division.
Hornet product manager Jeff Wagner credits growth to product improvements and strong dealer commitment. “Hornet’s mix of unique floorplans, contemporary interiors, high impact features, and a price point for every buyer are keys to Hornet’s growth,” says Wagner. “However, we cannot emphasizes strongly enough the vital role our dealers play in moving Hornet ahead in the market place.”
According to Wagner, Hornet dealers provide ongoing feedback and are committed to making the brand successful in the marketplace. “We give our dealers the products they need and in return, they exceed our expectations satisfying our customers.” One of the new Hornet floorplans is an example of how the close relationship between Hornet and Hornet dealers benefits everyone. This floorplan includes a side-aisle bath for privacy while incorporating a spacious slideout wardrobe-linen closet in the bedroom. Emphasized Wagner, “Hornet dealers told us this would be a success and that there was nothing else like it in the market. We followed through, and the result is one of our best selling floorplans.”
2010 retail shows for the Hornet division have been exceptionally strong, says Hornet general manager Andy Cripe. “Across the country we have seen record setting retail activity at shows. During the past weeks Hornet dealers set all time sales records at the Syracuse (NY), Cleveland (OH) , and Portland (OR) shows. Our dealers are committed to making 2010 a record breaking year for Hornet,” says Cripe.
Keystone’s Hornet division is comprised of the Hornet and Hideout travel trailer brands as well as the Retreat destination trailer brands. Price points cover a wide spectrum of the market ranging from $12,700 MSRP to $34,700 MSRP. Hornet manufacturing facilities are located in Goshen, Indiana, and Pendleton, Oregon.